About Adria

In 2017, there was a change in Adria Mobil's ownership structure. The French company Trigano became the majority owner. Adria Mobil thus acquired an extremely important strategic owner as well as a partner.

As part of the 2018 product season, Adria Mobil has introduced a number of new products, which have been very well received by customers, including the revamped range of products under the Sun Living brand, which has entered a new lifecycle in the 2018 season and has attracted a lot of attention immediately after its launch.

Due to increased demand, the company decided to invest in the expansion of production in the middle of last year. It has also invested in its own "climatic chamber" as well as joining other projects – all with the aim of optimizing purchasing, development, production and sales processes. The company has completed the project of organizational efficiency, which has led to the redefinition and modernization of working place specifications.

The results of 2017 are clearly demonstrated by numerous product awards across different markets, as well as the European Innovation Awards that were received both by Adria Mobil and the companies in the Adria Mobil Group. One of the most important accolades was the Award of the Republic of Slovenia for Business Excellence for 2016, bestowed to Adria Mobil by the president of Slovenia, Borut Pahor. The award represents the highest national prize for achievements in the field of business quality, which are the result of the development of know-how and innovation.

The most outstanding achievement regarding sponsorships was the project of the Adria Mobil Cycling Club, which along with the general sponsor of the club – Adria Mobil – and numerous other partners and sponsors of the project, organized the 24th Tour of Slovenia. The Tour was broadcast for the first time on Eurosport, reaching millions of viewers across Europe and the world.

The Adria brand marked its 50th anniversary in 2015 by celebrating its continuous presence in the European and global markets. To mark the event it launched a special limited edition of leisure vehicles, called the Silver Collection, which was a big sales success. Adria rounded off the celebrations by introducing the new 2016 product season, when new models of the Alpina caravan range and the Compact and Coral XL motorhome ranges were put on display for a number of domestic and foreign guests. A recertification audit has been successfully completed in Adria Mobil whereby the company has obtained the quality management system ISO 9001: 2008 certificate and the environmental management system ISO 14001: 2004 certificate for the period until July 2018. For its staff development programme, Adria again received the Learning Organization certificate – Learning Brand 2015, which is awarded by the Life Learning Academia within the framework of the Slovenian Learning Organization programme. As part of the World Class Performance/World Class Partners project, Adria Mobil signed a special one-year contract with the greatest Slovenian skier of all times, Tina Maze, and the greatest Slovenian biathlete, Jakov Fak, and handed them two of the most luxurious Adria motorhomes: the Sonic Supreme SBC and the Sonic Supreme SL. Adria Mobil, d.o.o. once again presented its products at the largest and most important recreational vehicle trade show (Caravan Salon) in Düsseldorf – visited this year by over 200,000 people from around the globe. Adria received tremendous media attention during the event while making a world premiere of the concept vehicle Compact SLS – a 6 metre-long motorhome with lengthwise beds, fully functional layout and an exclusive slide-out technology of the back wall. Adria Dom, d.o.o, which is a subsidiary of Adria Mobil, initiated a highly intensive development cycle in 2015. Adria Dom presented its innovative and commercially interesting products in autumn at the trade show in the Italian Rimini, where they drew attention with a very luxurious mobile tent design and the Fenix house, which features intelligent solutions. Before the year was over, Adria Mobil recorded an important business milestone – it set a record in annual production with 10,000 leisure vehicles. Read More

2013 - At the fair, Adria again got the proof and confirmation that its products are of high-quality, functional and nicely designed, as the brand Adria won the König Kunde prize for the fourth year in a row, namely, the third place in total; it is a selection of the best manufacturer in opinion of customers; in addition, for Altea caravan, Adria won the EIA (European Innovation Award), which is awarded by the jury consisting of representatives of the industry's media.

Adria Mobil has won first place in the "König-Kunde-Award 2011" contest based on the readers' selection in the German magazine Reise Mobil, and is the first foreign (non-German) brand to have ever received this kind of award. Adria was able to win first place in no less than six categories of the König-Kunde selection: quality, design, price/value ratio, customer orientation, driving comfort and living comfort.

This year's newcomer to the Düsseldorf trade fair as world premiere is a new model from the "Sonic family" - Super Sonic, an upgraded product with many Plus features compared to Sonic. Second highlight of Adria motorhome range for season 12 is extensive upgrade done on the Adria Matrix series with three different product/price ranges: Matrix Axess, Matrix and Matrix Supreme.

At the Düsseldorf fair Adria Mobil has presented its new models for the 2010 season which include 45 years of Adria' s tradition and experience: - caravan for all seasons Alpina 45 Edition - Matrix combines the advantages of the Alcoven models – which means it is spacious enough to offer comfortable travelling for five people – with the advantages of a semi-integrated motorhome, which are, above all, better aerodynamics and therefore smaller fuel consumption and an attractive design, where the body work and the base vehicle are elegantly combined and function as an integrity. - Twin GIT and Compact GIT; the most important feature of these two motorhomes is individuality; buyers can choose from among 20 different external graphics. - the brand new light caravan Aviva Lite, its advantage being its weight which does not exceed 800 kg. Besides all the new models we also renovated the interior and exterior of the ADIVA caravan. 

Adria's answer concerning the trend for small motorhomes with optimal functions was a new motorhome series, Coral Compact, which offers great comfort with an innovatively designed interior.

A new member of the VAN family is born - Adria 4 Twin. With its innovative construction this model can sleep 4 modern nomads.

In 2007 Adria Mobil became the owner of the Spanish company Sun Roller. The main business orientation of Sun Roller is the production and sale of mobile houses, besides that the company also produces caravans and motorhomes.

2004 - Group Adria Mobil became an important part of the business system ACH, d.d. (www.ach.si) in 2004. The primary activity of company ACH, d.d., is investment management. The company is one of the leading companies in this sector in South-Eastern Europe and the investment portfolio of ACH, d. d., consists of Slovene and foreign companies. Their activities include trading with vehicles, the hotel business, financial services, information technology and, not least, production.

The first prototype Adria-Home 760 was developed, with an external length of 7,7 m, width 3,3 m and interior living area 24,3 m2. The prototype was finished on 11th April 2002.

The van WIN was developed.

Adria Mobil gained the Gazela (gazelle) award for the fastest growing company in the South-Eastern region and third place in the country.

Jubilee caravan AURA - a caravan for the new millennium. In 1999 caravan Aura was developed, the main idea being a celebration of the new millennium and the promotion of the Adria brand on the market. For this reason Aura was designed as a special type of caravan with unique features concerning the interior as well as the exterior. The caravan was meant to provide a luxurious living area for two people. Aura was presented at two fairs - in Parma and Düsseldorf and won a great deal of praise from visitors and branch journalists. Nevertheless, Aura did not reach serial production, but many of its constructional elements were used while developing the seventh generation of caravans, ADIVA.

The Coral series upgraded with semi-integrated motorhome models (models 590 DS and 590 DU).

The sixth generation of caravans (1999-2005) upgraded the fifth (UNICA) concerning the shape of the exterior. Again, the decorative exterior graphics becomes a striped combination of blue ribbons and a thin red line. The shape of this series has been used only on the prestige C series of caravans and has lasted until today in the CLASSICA series.

Adria Mobil expanded its distribution network to a far Eastern market -Japan.

A slightly changed shape for Forma (fourth generation of caravans) was introduced into all series of the fifth generation of caravans (1995-2005) named UNICA. Decorative exterior graphics looked like a fantasy mixture of blue and green color underlined with a thin red line. Names of series were changed into A, B and C. Even today the basic shape of this generation is used on Altea due to its functional advantages.

Moving to the new factory in Novo mesto, Slovenia, in January and the begginning of test production.

In 1985 two new motorhome prototypes on Fiat Ducato chassis were made. These prototypes were presented at fairs in Torino, Paris and Essen. They were the basis for production started in Belgium in February 1986.

The main characteristic of the third generation of caravans, named Mistral (1982 - 1994), was the aerodynamic shape of the front part of the caravan. The aerodynamic shape meant a significant advantage over the competition because at that time gas supply problems occurred. One of the most important changes on the caravans' exterior which Adria introduced as the first European producer in the industry, was striped graphic decoration. Another important (technological) step was made in this period which was the introduction of the so called sandwich technology which is used for production of body parts.

At first sight motorhomes seem to be a logical expansion of caravan usage ( a caravan with its own engine), but we were surprised to find out that the market did not confirm our beliefs. It turned out that motorhome buyers were a different segment of the population due to the higher prices of motorhomes and for that reason it took some time for consumers to switch from spending their leisure time in hotels to a more nomadic way of spending their free time. The idea about motorhome development had existed in IMV (Industry of Motor Vehicles) since the end of 60` and the beginning of 70`. In 1969 the management had already registered the brand name Adriatik - the name for the product that was finally brought into the world 20 years later. In 1982 the first two motorhomes were made on Renault Master chassis - named Adriatik 420 and 450 which were also presented at the fair in Belgrade.

In 1978 new caravan models, which represent the start of the second generation (1978-1984), were made. The characteristic blue ribbon finds its place under windows, window glass turns into a light blue colour. In this generation the product offers significantly increases - now it consists of 5 series, 14 models and 22 types. One of the main reasons why Adria reached its sales peak in 1980 was its wide range of models.

Production of caravans in Novo mesto, Slovenia, increased from one to three units per day by June.

1965 - In the IMV (Industry of motor vehicles) factory the first prototype ADRIA 375 was successfully manufactured under the guidance of engineer Martin Sever in August 1965...