Mission, Vision, Values

About Adria

Mission, Vision, Values

The mission, vision and values guide us in our everyday operations and represent a common denominator for the business and organisational decisions in the company. Each of our products is intended to provide our customers with the best possible solutions for spending quality leisure time.


  • Partner for leisure and adventure.


  • Long-term growth and development of the company with the goal of remaining one of the leading global manufacturers and providers of leisure products and services.

Values are the main theme of Adria's success; they are the bond between people – employees as well as customers; they provide a unique competitive advantage and added value to the Adria brand.  Our key values are:

  • Team work.
  • Know-how and innovativeness.
  • Satisfaction of our customers and employees.
  • Positive communication on all levels, responsibility for accomplishing common objectives, mutual respect, honesty, tolerance and persistence.